JOELYONS.US
CREATIVE DIRECTOR , CONTENT CREATOR , PUBLISHED PHOTOGRAPHER , BRAND CREATOR , MUSIC VIDEO DIRECTOR , ARTIST , EVENT CREATOR , PUBLISHED WRITER , ADVOCATE , SPEAKER , COLLECTOR + CURATOR , FORMER DJ , MUSIC REMIXER

“If I’ve learned anything through all of this, it’s that each and every day is a canvas waiting to be painted – an opportunity for love, for fun, for living, for learning.”

– Craig Sager, 2016

When NBA courtside reporter Craig Sager accepted the Jimmy V. Perseverance Award for his fight against acute myeloid leukemia at the 2016 ESPY’s, he said something in his speech that would stick with me to this day and has become my motto. He was referring to his enduring battle with cancer, but the message was so universal and comprehensive.

“If I’ve learned anything through all of this, it’s that each and every day is a canvas waiting to be painted – an opportunity for love, for fun, for living, for learning.”

As someone that creates every day for a living, Sager’s statement is literal and figurative but beyond that, it is prolific in my opinion. Regardless of if you are talking about creating something new every day or you are simply looking at every day as a new opportunity to do something positive, I believe Craig Sager’s statement is so relevant to so many. I consider myself someone that thrives on inspiration and is always looking for ways to foster creativity and positivity in others.

Every day is a canvas. What will you create today?

Ever since I was a kid, I've always loved creativity.

From a young age, I was fortunate to have been immersed in an environment of culture and art. I grew up in a creative household, helping my Dad build furniture and listening to my Mom’s soul records.

By the time I was 15, I was attending art school in my summers and learning the fundamentals of design. The year after I graduated from college, I started my own business as an independent design consultant under the name Spin350.

By 2010, business was busy enough to purchase commercial space in Boston and open the Spin350 design studio. I transitioned into the role of Creative Director and my career exploded…

An overview of 20+ years in the Boston design industry. 

These pages span my experience in various categories, from my full time role as award-winning Creative Director and Owner of the Spin350 design studio to my decade as a hip-hop Dj. Each category page below starts with the same “At A Glance” header and three clickable tabs as shown below.

In each capability section, I have a definition tab that gives an overview in simple terms of what the capability typically involves in industry terms.

In the experience tab, I give an overview of my specific experience in the category from my 20 years in the industry.  

I'm a firm believer that if you claim experience or expertise in a capability, you need to be able to show tangible results. In the results tab, I highlight wins, accomplishments and achievements in the category.

Capability Categories

(Mouse over images to expand & click)

Creative Director


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Photographer


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Music Video Director


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Non-Profit Advocate


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Event Collaborator


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Brand Creator


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Content Creator


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Speaker


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Curator + Collector


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Artist


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Published Writer


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Former Dj


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Music Remixer


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