Joe Lyons Boston Creative Director – The Home of Every Day is a Canvas

JOE LYONS
CREATIVE DIRECTOR , CONTENT CREATOR , PUBLISHED PHOTOGRAPHER , BRAND CREATOR , MUSIC VIDEO DIRECTOR , ARTIST , EVENT CREATOR , PUBLISHED WRITER , ADVOCATE , SPEAKER , COLLECTOR + CURATOR , FORMER DJ , MUSIC REMIXER

“If I’ve learned anything through all of this, it’s that each and every day is a canvas waiting to be painted – an opportunity for love, for fun, for living, for learning.”

– Craig Sager, 2016

“If I’ve learned anything through all of this, it’s that each and every day is a canvas waiting to be painted – an opportunity for love, for fun, for living, for learning.”

– Craig Sager, 2016

When NBA courtside reporter Craig Sager accepted the Jimmy V. Perseverance Award at the 2016 ESPY’s, he said something in his speech that would stick with me to this day and I have adopted it as my personal brand message. Although Sager was referring to his enduring battle with cancer, the message behind his statement was universal and comprehensive.

As someone that creates every day for a living, Sager’s statement is literal and figurative but beyond that, it is prolific in my opinion. Regardless of if you are talking about creating something new every day or you are simply looking at every day as a new opportunity to do something positive, every day truly is a blank canvas. If you thrive on inspiration and are always looking for ways to foster creativity and positivity in others, then I believe Craig Sager’s statement is relevant to so many of us.

Every day is a canvas. What will you create today?

Speaker

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Non-Profit Advocate

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Former Dj

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Collector and Curator

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Published Writer

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Ever since I was a kid, I've always loved creativity.

From a young age, I was fortunate to have been immersed in an environment of culture and art. I grew up in a creative household, helping my Dad build furniture and listening to my Mom’s soul records.

By the time I was 14, I was attending the Art Institute of Boston in my summers and learning the fundamentals of design. The year after I graduated from college, I started my own business as an independent design consultant under the name Spin350.

By 2010, business was busy enough to purchase commercial space in Boston and open the Spin350 design studio. I transitioned into the role of Creative Director and my career exploded…

An overview of 20+ years in the Boston design industry.

These pages span my experience in various categories, from my full time role as award-winning Creative Director and Owner of the Spin350 design studio to my decade as a hip-hop Dj. Each category page below starts with the same “At A Glance” header and three clickable tabs as shown below.

By Definition
Experience
Results

In each capability section, I have a definition tab that gives an overview in simple terms of what the capability typically involves in industry terms.

In the experience tab, I give an overview of my specific experience in the category from my 20 years in the industry.

I'm a firm believer that if you claim experience or expertise in a capability, you need to be able to show tangible results. In the results tab, I highlight wins, accomplishments and achievements in the category.