brand cre·a·tor (/brand//krēˈādər/): when you develop a new product or service offering that is commercially distributed and sold. The difference from a brand designer is that a brand designer designs the branding for the brand creator.
In my role of creative director at my design studio, Spin350 Creative, I design brands daily. Companies that have a product or service, come to me to develop the visual brand (logo, brand standards, color pallets, font set, supporting images, designs and artwork) In addition, brand design can include, but is not limited to designing marketing materials, websites, collateral etc.
This page focuses specifically on my brands that I have created and own. And of course, I have done the brand design and development for them as well.
“The Breezytees project was an amazing experience. I was able to design t-shirts that were shirts that I would buy and wear. If it wasn’t something I’d have in my closet, I didn’t design it”
– Joe Lyons