Joe Lyons | Music Video Director

At a Glance

vid·e·o di·rec·tor (/ˈvidēō//diˈrektər/): Video directors are the creative force behind the making of a movie, commercial or other video production. They work with a staff of producers, writers, editors, lighting technicians, sound engineers, and production assistants. Video directors are in charge of the content that goes on camera and must be familiar with the technical aspects of making videos. They make decisions on the budget, length of a shoot, script changes, lighting, and any other aspects of making a video.

I've actually only ever written and directed one music video in my career! But, I have served in various roles on videos directed by others. For my client projects, I've written storyboards and then creative directed the shoots. And on a couple of indie films and music videos, I've done location scouting and continuity consulting.

  • "Money on Trees", the Louie Bello music video that I did location scouting and continuity consulting on has been nominated for "Music Video of the Year" at the New England Music Awards
  • "Jesus", the lone music video that I wrote and directed for Louie Bello was recently announced as an official selection at the 2021 Peachtree Village International Film Festival in Atlanta

An Opportunity to Direct a Music Video

Louie Bello is a Boston-based singer / songwriter known for his hit songs and highly produced music videos. He is a former Sony ATV writer and Boston award winner who can be seen on venues around the country from Boston to Texas. Louie has written and performed with dozens of National Recording Artists and he is the writer and performer of the title song for the ESPN documentary, PUSH. He has performed at music festivals including Boston Fest Red Gorilla Festival, SXSW, Phantom Gourmet’s Summer BBQ and his songs are placed on major networks such as VH1-The Kardashians, ABC-Lincoln Heights.

I’ve had the opportunity to work side by side with Louie on a handful of initiatives (many seen on this site) including shooting and designing some of his album covers, collaborating on planning an industry night acoustic show at my studio and more. Louie reached out to me in late 2020 about writing and directing the music video for his upcoming release “Jesus”, a crossover hit produced by Jordan XL (Mike Posner, Bebe Rexha, Fergie, Shawn Mendes, etc).

I had just finished working with Louie on the music video for “Money on Trees” as a location scout and continuity consultant, but directing a video was a whole new thing. Fortunately I was joined by the amazingly talented Cisco Santiago, Director of Photography and Shanda Foster, Producer, both of The One Productions.

Marshfield, Ma
My hometown and the site of the first half of the day shooting. Marshfield is a coastal town about halfway between Boston and historic Plymouth.
Hyde Park, Ma
Hyde Park is the Boston neighborhood that is home to my design studio, Spin350 Creative. It is also home to the Everett Square Theatre which was built in 1915 as a moving picture house. It also hosted live vaudeville, musical, and other performances. In fact, comic actor Milton Berle’s signature on a backstage wall after his performance there on May 29, 1925 remains today.

From Historic Boston Inc.
Alexandra Marcello
We were so happy to have Allie Marcello (actor / model / on-camera host/reporter for NESN) work with is on the project. She plays Louie's ex-girlfriend and did an unbelievable job on set with very few takes to get the shots perfect.
Cisco Santiago
Director of Photography, Cisco Santiago is a veteran in the industry and has worked with everyone from Naughty by Nature to Gronk. He is a visionary filmmaker with a natural gift.
Shanda Foster
Shanda Foster is a writer, filmmaker and producer that works hand in hand with Cisco as his business partner and head of production. I was very fortunate to have Shanda's expertise on-set as she brought a lot of "director debut" direction.
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Marshfield, Ma
My hometown and the site of the first half of the day shooting. Marshfield is a coastal town about halfway between Boston and historic Plymouth.
Hyde Park, Ma
Hyde Park is the Boston neighborhood that is home to my design studio, Spin350 Creative. It is also home to the Everett Square Theatre which was built in 1915 as a moving picture house. It also hosted live vaudeville, musical, and other performances. In fact, comic actor Milton Berle’s signature on a backstage wall after his performance there on May 29, 1925 remains today.

From Historic Boston Inc.
Alexandra Marcello
We were so happy to have Allie Marcello (actor / model / on-camera host/reporter for NESN) work with is on the project. She plays Louie's ex-girlfriend and did an unbelievable job on set with very few takes to get the shots perfect.
Cisco Santiago
Director of Photography, Cisco Santiago is a veteran in the industry and has worked with everyone from Naughty by Nature to Gronk. He is a visionary filmmaker with a natural gift.
Shanda Foster
Shanda Foster is a writer, filmmaker and producer that works hand in hand with Cisco as his business partner and head of production. I was very fortunate to have Shanda's expertise on-set as she brought a lot of "director debut" direction.
Previous
Next

Dear Joe,

Congratulations!

Peachtree Village International Film Festival has updated the Judging Status of your submission Jesus Music Video to Selected.

Your project has been selected to be included in the festival

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